Em va agradar ahir assistir al foyeur del Liceu per comprovar l’èxit de la convocatòria d’Ideateca, empresa de Bilbao que ha apostat per fer a Barcelona el seu primer congrés d’aplicacions per a mòbils, el DevUp. Una jornada molt plena i intensa, amb un perfil de joves emprenedors que intenten obrir-se camí en aquest nou sector, que ja comença a ser part del present i serà, sens dubte, el futur. Joves, idees, projectes, molts casos d’emprenedoria, portàtils, tablets, mòbils… i aplicacions i aplicacions per intentar arribar a l’usuari. Sobretot, dos grans perfils de models d’emprenedoria: des de jocs per ser utilitzats per a les marques a reptes més ja amb l’objectiu de ser venuts i utilitzats. Amb la idea de fer la vida més còmode a l’usuari. Alguns exemples: New Sokoban o Bentled com a aplicacions d’entreteniment i Qponia i Supertruper, la primera promou els descomptes i la segona, descomptes per internet amb la filosofia de smart buy, smart live.
La sensació general és que aquest segment de les aplicacions per a mòbil comença a ser cada vegada més emergent i els joves emprenedors catalans i espanyols estan preparats per intentar fer el salt a escala global amb els seus primers projectes. Amb tanta competivitat com s’intueix, costarà que l’allau d’idees que ens arriba i arribarà pugui tenir èxit, però segur que alguns dels que ahir eren al Liceu, segur que ho aconseguiran. I gràcies a Ideateca per triar Barcelona, després de valorar altres ciutats com a Madrid alhora de celebrar el seu primer DevUp.
Música / Misread # Kings of Convenience
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